Packaging by Saana Hellsten

Saana Hellsten Creates The Basik Packaging

Saana Hellsten, the creative mind behind the highlighted work Award Winning Basik Packaging spells out, Packaging is a big part of the interaction with a product and with her work Basik, Saana Hellsten criticizes packaging that perpetuates gender stereotypes. She disassembles outdated gender norms and increases awareness of people outside of the traditional gender binary. Basik offers a gender-neutral shaving kit, where the emphasis is on the purpose rather than on the gender of the target customer. In the household cleaning products, which usually rely on gendered packaging to communicate messages about the products, Basik focuses on the function of being stackable and remaining gender-neutral..

Packaging by Saana Hellsten Images:

VIA: http://competition.adesignaward.com/design.php?ID=40637

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