Gamma
Gamma is a private bank designed as an invitation-only club for wealth management. Membership is granted through a detailed methodology and evaluation of assets. The design respects the classic touch points of an antique bank and adds modern facilities. The work includes naming, brand strategy, visual identity, product development, architecture and graphic design. Each new member receives a signature package with a gold coin that opens the Gamma Club, a box of cigars and a rhodium pen. The aim is to preserve human interaction in a digital society.
Gamma Private Bank by Victor Weiss has been identified as a grand illustration of service design by the A' Design Award & Competition. Gamma Private Bank received the Bronze A' Design Award in Luxury Design in 2023. The A' Luxury Design Award is a highly prestigious, international, juried design prize which rewards superior design of yachts, private jets, High-End watches, luxury cars, designer handbags, opulent jewelry, bespoke furniture, couture fashion and more.
